World Cancer Day: How We are Connected By Cancer Today and Everyday
Jan 30, 2017
By Susan Hayes, Global Head, Oncology Internal Communications and Engagement
World Cancer Day is an opportunity to reflect on the importance of the work we do each day at Novartis and what pushes us in the fight against this deadly disease. The unfortunate reality is that cancer will kill more than 8 million people worldwide this year, and more than half of all cancers occur in less developed regions of the world1,2. Whether it’s through our research, our work with patients, a personal diagnosis or the diagnosis of a friend, colleague or loved one – we’ve all been touched by cancer in some way. On World Cancer Day, and year round, we as a global community have the opportunity to come together, take action and re-commit to change this reality.
At Novartis, we are all connected by our commitment to patients – even if we do not directly touch them in our day to day work. The Oncology unit at Novartis launched Connected By…, an initiative that stands as a visual expression of our Patient Declaration brought to life through portraiture, as a way to represent how we are all connected to our patients. We have collected photos and stories from patients, advocates and associates around the world to remind us to keep the patient at the forefront of all that we do each day.
Each of us is passionate about the work we do and the potential impact it has on those around the world. We know this commitment is deeply personal to all of our associates. This World Cancer Day, and in the days leading up to it, we at Novartis Oncology are sharing our stories of how we are connected to our patients – we hope you’ll join us and share stories of your own. Tell us how you’re connected by your work or personal experiences.
In honor of World Cancer Day on February 4th, we encourage you to participate in the conversation on social media using #WorldCancerDay and #WeCanICan. Follow along on Facebook, LinkedIn and Twitter as we share regular updates in the days leading up to and on February 4th. Raise your voice and help us spread awareness for cancer – every voice counts.